“Backward” Approach to Start-Up Funding

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This software company has a unique approach on how to establish a successful business start-up.

Xero’s success story is now gaining grip in the U.S.A. They’ve also announced their partnership with Wells Fargo.


How One Software Startup Made It by Doing Everything Backwards

It’s rare for a startup to go public almost within one year of being founded. But then again, how many startups do you know from Wellington, New Zealand?

Xero makes cloud-based accounting software for small business and they bucked the Silicon Valley roadmap by not waiting to “fully mature” before listing on the stock exchange. “We’ve done everything backwards,” its ebullient founder and CEO Rod Drury told Mashable. “We’ve listed first, then… Read more at Mashable

Xero’s road to success also had its challenges and struggles to the point that it had made a loss in the public eye for almost ten years. Here are 4 Lessons Xero Boss Chris Ridd Learned in Going From Start-Up to Market Leader.
Building a software company in Australia, where until recently the government’s focus had been on the resources industry, wasn’t an easy feat.Leading Xero in Australia for five years until March 31, we managed to transition from a scrappy start-up to a market leader in a brand new category: cloud-based accounting. Here are some of the things I… Read more at AFR.com

Samsung plans to double the size of its Austin center with move to larger office

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Samsung to double R&D space in Austin. plans to double the size of its Austin R&D center with move to larger office: http://bit.ly/29RuTS3 

This is great news for Austin, besides staying in alignment with what Austin is best known for as a tech town, the new facility will be over 3 square miles in size and the new jobs are a great boon to our town and economy!

Go Samsung…

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Texas-born app finds big investor support Austin

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kim-shrum-Key-Travel-ConciergeKey Travel Concierge Inc., a provider of on-demand personal assistants for travelers, raised $3.7 million of a planned $4.7 million series A round of funding.

The Austin startup plans to use the capital for product development and continued market expansion. It received the capital from 19 investors, according to a Tuesday filing with the U.S. Securities and Exchange Commission. Investors included California-based Wildcat Venture Partners and ATX Seed Ventures, the company said in a statement.

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5 Effective Things I Have Found That Startup Businesses Can Implement

in Business Startups by Greg Mikesell 1 Comment

start sign on road on gregmikesell.comWhen you’re planning to launch your new business as a startup and depending on your previous experience or previous business training, several minor issues you need to pay attention to that can snowball into bigger problems rather quickly if you dont plan and deal with them in the beginning.

This will leave you overwhelmed and frazzled really quickly.

For any startup businesses, using the right marketing techniques can mean the difference between losing a customer and attracting and retaining one. Given below are some tried and tested things I have used and have seen success with that will help your startup business get an edge over the others.

  1. Speak of the benefits not the features:

Your startup may be involved in selling a truly innovative product that is brimming with some of the latest features. It may be truly world – class but if it offers no benefit to your potential customer there is a very slim chance that you’ll make any sales at all. One of the prime rules of marketing for a startup business is to help come up with a solution to your ideal audience’s problems. Once you’ve done that, your products or services will sell like hot cakes.

  1. Use SEO and Social Media to increase your reach:

It goes without saying that if you are contemplating running a startup, having a strong online presence and building your reputation is of extreme importance.

Through the online medium, you can not only target your local region whether your a local brick and mortar business or not, but also make your products or services a global phenomenon. In order to make this actually happen, you need to get your SEO and Social Media game strong by learning how to effectively use keywords and other social techniques that will bring you closer to your ideal audience.

Consult a good online marketing company that can consult with you, help you through the initial stages of your startup to build your online presence.

  1. Don’t keep delaying your marketing plans:

You need to realize the simple fact that the market is currently rife with competition. Therefore, attracting your customer and retaining them may be a lot more difficult than you think. For this very reason it is important that you get working on implementing your marketing strategies from the get go. Again, consulting a good local online marketing company will give you the edge you need to get a clear and concise idea of what to do.

  1. Focus on creating a strong brand identity:

When you look at some of the finest companies and products today, the first thing that comes to your mind is its identity – the colors, logo, designs that are associated with a certain brand. It is important that you look at your own startup in that way and create a strong and focused brand that your customers can relate to.go for it logo for business on gregmikesell.com

It may seem a little expensive at first to invest in creating a strong brand identity but eventually you’ll realize that it was an investment well worth your effort and time.

  1. Let your startup revolve around your customers:

One of the most ignored marketing tips is that many small businesses lack the effort and desire to make their customers the center of attention. You really need to study and understand your customers, their likes, dislikes and the choices that they make to fully exploit your marketing abilities.

Group like – minded customers together and sell just to them. Make your product personable and something that is solely customer focused instead of solely starting a startup with the intention of making sales.

These are just a few samples and ideas I have that will really give you a headstart and help you to possibly re-think how you are going to move your new business forward in these modern time. I hope these few marketing tips I’ve share with you will help you skyrocket your startup business. Best of luck to you!

Greg Mikesell:  More about Greg MIkesell here.